Facebook Certified media buying professional : 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A. Move the initial branding mention towards end of video
B. Change the aspect ratio to square to increase visibility in the feed environment
C. Add text to convey the message without sound
D. Shortened the video
E. Only use Instagram placement for the video ad

Question 2

What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A. Sales Outcomes
B. Impact Outcomes
C. Brand Outcomes
D. Reach Outcomes
E. Audience Outcomes

Question 3

What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
B. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
C. A 6% would include several countries whereas a 1% would only include one country.
D. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

Question 4

An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A. Your InitiateCheckout audience should exclude the core audiences.
B. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
C. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
D. The ad set running the purchase event should exclude all purchase events from last 30 days.
E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

Question 5

You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C. You should invest more than 50% of your budget in Los Angeles.
D. Run conversion ads to the website for the new product launch to women.

Solutions: