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NEW QUESTION # 42
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. marketing cloud intelligence
- B. sales cloud
- C. industries order management
- D. digital process automation
Answer: B,C
Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview: https://www.salesforce.com/products/industries/order- management/
NEW QUESTION # 43
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
- A. product attributes
- B. decomposition relationship
- C. product
- D. product relationship
- E. customer interaction
Answer: A,B,C
Explanation:
When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:https://help.salesforce.com/
NEW QUESTION # 44
A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
- A. marketing cloud intelligence
- B. standard salesforce reporting and dashboards
- C. CRM analytics
- D. custom reporting solution
Answer: A
Explanation:
For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager,Marketing Cloud Intelligenceis the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:
https://help.salesforce.com/articleView?id=mc_overview.htm
Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources
NEW QUESTION # 45
Cloud Kicks has been using media cloud for the last three months and now wants to send data over to the google ad managment platform. What does a consultant need to create in salesforce to specify the callout URL?
- A. named credential
- B. custom metadata
- C. connected app
- D. auth.Provider
Answer: A
Explanation:
When integrating Media Cloud with the Google Ad Management platform and needing to specify the callout URL, a consultant should create a Named Credential (D) in Salesforce. Named Credentials provide a secure way of storing and referencing authentication details and endpoint URLs for external services, thereby simplifying the setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.
References:
https://help.salesforce.com/articleView?id=sf.named_credentials_about.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 46
What are two roles of marketing cloud intelligence in media cloud?
- A. acts as a data lake for customer data insight
- B. campaign performance using media cloud and ad server data
- C. acts as a customer data platform
- D. compaign reporting using media cloud and ad server data
Answer: B,D
Explanation:
Marketing Cloud Intelligence in Media Cloud plays a crucial role in campaign reporting and performance analysis. It enables users to consolidate and analyze data from Media Cloud and various ad servers, providing a comprehensive view of campaign performance (A, C). This allows for effective measurement of campaign outcomes, optimization of strategies based on performance insights, and reporting on key metrics like reach, impressions, clicks, and conversions across different platforms and channels.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
NEW QUESTION # 47
A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to mae legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?
- A. setup / object manager
- B. IDX workbench
- C. schema builder
- D. IDX build tool
Answer: B,D
Explanation:
In mapping legacy system data models to the Media Cloud data model, the IDX Build Tool and IDX Workbench are the recommended tools. The IDX Build Tool helps in constructing and customizing data integrations, facilitating the alignment of legacy data structures with Salesforce's data model. IDX Workbench, on the other hand, provides a more interactive environment for managing and testing data mappings and transformations, ensuring seamless integration between legacy systems and Media Cloud. These tools are designed to streamline the integration process, making it easier for IT managers to transition their existing data into the Salesforce ecosystem.References:https://developer.salesforce.com/
NEW QUESTION # 48
A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?
- A. flexipage, custom labels, velocity integration settings, custom layouts
- B. omniscript definition, cpq api's, flexipages, custom labels
- C. flexipage, custom labels, data model, media service
- D. omniscript definitions, CPQ API's, apex classes, lightning web components
Answer: D
Explanation:
In the upgrade from Advertising Sales Management Winter '22 to Spring '22, certain core components were moved to the media service on the core platform to facilitate easier upgrades. The set of components delivered as part of the managed package includes:
OmniScript Definitions: These define the scripts for guided selling processes and customer interactions within the Advertising Sales Management application.
CPQ APIs: Application Programming Interfaces for the Configure, Price, Quote functionality, enabling complex pricing and quoting processes.
Apex Classes: Custom Apex code that provides extended logic and functionalities specific to the advertising sales management process.
Lightning Web Components: Modern, lightweight UI components that enhance the user interface and user experience within the Advertising Sales Management application.
These components form the backbone of the managed package, ensuring that the core functionalities required for advertising sales management are maintained and upgraded effectively.
References:
Salesforce CPQ API documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/ Salesforce Lightning Web Components Guide:
https://developer.salesforce.com/docs/component-library/documentation/en/lwc Salesforce OmniStudio documentation:
https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
NEW QUESTION # 49
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
- A. insdustries CPQ
- B. flow builder
- C. custom apex
- D. industries order managment
Answer: D
Explanation:
For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server.References:https://www.salesforce.com/products/industries/overview/
NEW QUESTION # 50
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
- B. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
- C. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
- D. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
Answer: A
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:
https://www.salesforce.com/products/tableau/crm-analytics/
NEW QUESTION # 51
A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?
- A. discount charge
- B. periodic charge
- C. one time charge
- D. recurring charge
Answer: C,D
Explanation:
When modeling and designing the pricing for different advertisement types (Digital, Out-of-Home, Print, or Linear Advertising), two basic ways that the advertisements could be priced areRecurring Charge and One Time Charge. Recurring charges apply to ongoing campaigns or services, while one-time charges are suited for single advertisements or campaigns with a specific start and end date.
References:
Salesforce CPQ Billing documentation: https://help.salesforce.com/articleView?id=cpq_billing.htm Salesforce Media Cloud Advertising Sales Management Guide: https://www.salesforce.com/products/media- cloud/overview/
NEW QUESTION # 52
During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?
- A. check if creatives are loaded in GAM
- B. associate the creatives to a line item in GAM
- C. check availability of inventory in GAM
- D. create order in GAM
Answer: A,B
Explanation:
During a Google Ad Manager (GAM) order orchestration, a media planner needs to complete some steps manually in the GAM server, including associating the creatives to a line item in GAM (A) and checking if creatives are loaded in GAM (D). These manual steps are necessary because they involve specific actions within the GAM interface that require human intervention, such as verifying creative assets and ensuring they are correctly linked to the appropriate ad campaign line items.References:
https://support.google.com/admanager/answer/179039?hl=en
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 53
A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan.
Which two media cloud types are available for planning out-of-the-box with media cloud?
- A. print
- B. event
- C. digital
- D. linear
Answer: C,D
Explanation:
For a B2B advertising publishing company that sells a variety of ad types through Salesforce Media Cloud, the two media types available for planning out-of-the-box are:
Digital: This media type covers online advertising formats such as digital banners, video ads, and other forms of digital content. Media Cloud supports digital ad planning with functionalities tailored to the needs of digital advertising.
Linear: This refers to traditional linear TV advertising, where ads are scheduled to run at specific times within a broadcast. Media Cloud provides out-of-the-box capabilities for planning and managing linear TV ad campaigns.
These media types are supported natively within Media Cloud, enabling sales representatives to plan and sell ads across these channels efficiently.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Media Cloud Advertising Sales Management Guide:https://help.salesforce.com/
NEW QUESTION # 54
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
- A. Media Cloud Base User
- B. MediaCloudRuntime
- C. OmniStudioUser
- D. OmniStudioAdmin
Answer: A,B
Explanation:
For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:
MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.
Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.
These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Permission Set documentation: https://help.salesforce.com/articleView?id=sf.perm_sets_overview.
htm
NEW QUESTION # 55
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. marketing cloud intelligence
- B. third party tools (DOMO, PowerBI, etcc)
- C. standard salesforce report and dashboard
- D. CRM analytics
Answer: A
Explanation:
To enable a company to track campaign performance from external servers within a Media Cloud Advertising Sales Management (ASM) org, the consultant should includeMarketing Cloud Intelligencein the design.
Marketing Cloud Intelligence provides advanced analytics and data integration capabilities, allowing companies to aggregate, analyze, and visualize data from various sources, including external servers. This tool enables the tracking of campaign performance across different platforms and media, offering comprehensive insights into the effectiveness of advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 56
Media Campaign is a record type of which object?
- A. Account
- B. Opportunity
- C. Quote
- D. Campaign
Answer: C
Explanation:
In Media Cloud, Media Campaign is a record type under the Quote object, allowing specialized handling of media campaigns within the sales process framework.
References:
Media Cloud Quote Record Typeshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_quote_record_types.htm&type=5
NEW QUESTION # 57
Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?
- A. media cloud publishing
- B. media cloud basic
- C. media cloud growth
- D. media cloud advanced
Answer: A
Explanation:
For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows.References:https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 58
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