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Preparation Guide for Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
Introduction
Salesforce.com, Inc., based in San Francisco, California, is an American cloud-based software corporation. It offers customer relationship management (CRM) services and also sells a complimentary package of customer support, marketing automation, analytics, and technology development-focused business applications.
Salesforce is a solution for customer relationship management that brings together businesses and clients. It's an integrated CRM platform that offers a single, shared view of every client to all the departments, including marketing, sales, commerce, and operation. All certifications are built in such a way that they can confirm any candidate who can demonstrate their skill set in a certain technology. Salesforce has developed many such certification programs.
Salesforce Platform Pardot-Specialist Exam is the replacement assessment for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam. The Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam was retired in September 2015. The Salesforce Platform Pardot-Specialist Exam is customized for professionals who want to validate their expertise in developing, creating, and implementing custom apps using the Salesforce Platform's declarative customization capabilities. It also tests the working knowledge of candidates to design custom apps for the data model, user interface, business logic, and security, configure mobile applications, report design, and dashboard.
This exam guide is intended to help you determine whether you can complete the Salesforce Platform Pardot-Specialist exam successfully. This guide includes pardot-specialist exam dumps, recommended preparation and pardot-specialist practice exams, and a full list of exam targets, all with the intention of helping you obtain a passing grade. In order to increase your chances of passing the test, Salesforce strongly recommends a mix of on-the-job experience, course attendance, and self-study.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Program reporting and actions - Building and updating engagement programs - Engagement program components |
| Email Marketing | 20% | - Email sending and delivery options - Email reporting and metrics - Email vs email templates |
| Lead Management | 24% | - Custom redirects - Completion actions and page actions - List types and management - Automation rules and segmentation rules - Lead scoring and grading |
| Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |
| Pardot Forms, Form Handlers and Landing Pages | 20% | - Landing pages creation and metrics - Form handlers configuration - Capabilities and use cases of forms |
| Administration | 11% | - Create, edit and map fields - Pardot and Salesforce integration - Pardot Recycle Bin functionality |
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