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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B) The audience structure creates a Boolean OR, where a user having either category can be targeted.
C) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Current State
B) Classification Rules
C) Strategy
D) Use of Categories
E) Benefit
F) Update Frequency

4. Which two are attributes of third-party data? (Choose two.)

A) Often billed directly by the media partner
B) Offered on a private marketplace, via direct sales to marketers
C) Free to use for activation, targeting, and analytics
D) Can be confirmed from multiple outside sources

5. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Ingestion
B) Data Scoping
C) Data Classification
D) Operational Rollout
E) Discover

Solutions: