TAKE Salesforce Consultant MCAE-Con-201 PRACTICE QUESTIONS FOR AMAZING RESULTS
Salesforce MCAE-Con-201 Exam Dumps Are Essential To Get Good Marks
NEW QUESTION # 13
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]
- A. Sales Manager
- B. Marketing
- C. Administrator
- D. Sales User
Answer: D
NEW QUESTION # 14
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
- B. Develop a new lens that includes only data from the fiscal year.
- C. Use the 'fiscal year' filter on the Pipeline Dashboard.
- D. Create a custom dataset using only data from the fiscal year.
Answer: A
NEW QUESTION # 15
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
- C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- D. Only users with an Administrator user role will be able to change the prospect field value.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/
NEW QUESTION # 16
Select three available Marketing Cloud Account Engagement Editions
- A. Marketing Cloud Account Engagement Standard
- B. Marketing Cloud Account Engagement Plus
- C. Marketing Cloud Account Engagement Advanced
- D. Marketing Cloud Account Engagement Professional
- E. Marketing Cloud Account Engagement Growth
- F. Marketing Cloud Account Engagement Ultimate
Answer: B,C,E
NEW QUESTION # 17
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- B. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
- C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
Answer: B
NEW QUESTION # 18
What is true about completion actions? [Choose two answers]
- A. Completion actions will not execute for image files.
- B. Completion actions only execute for prospects. They will not affect visitors.
- C. Completion actions are retroactive and will apply to activities done before and after you apply them
- D. Completion actions can be criteria based.
Answer: A,B
NEW QUESTION # 19
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program - C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email - D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
Answer: A
NEW QUESTION # 20
What is true about scoring? [Choose one answer]
- A. It is not possible to reset a prospect's score to 0.
- B. Salesforce opportunities can influence a prospect's score.
- C. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
- D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Answer: B
NEW QUESTION # 21
Select available Webinar Scoring Rules
- A. Webinar Invited
- B. Webinar Attended
- C. Webinar Refusal
- D. Webinar Registered
Answer: A,B,D
NEW QUESTION # 22
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The landing page on a browser with the cookies cleared was not tested.
- B. The %%content%% variable tag in the layout template code was missing.
- C. The same layout template on both the form and the landing page was not used.
- D. The form HTML embed code in the layout template code was not used.
Answer: B
NEW QUESTION # 23
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- B. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- C. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- D. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
Answer: B
NEW QUESTION # 24
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- C. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- D. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
Answer: D
NEW QUESTION # 25
Select available Social Posting Connectors
- A. Linkedln
- B. Instagram
- C. WhatsApp
- D. Facebook
- E. Tumblr
- F. Zone
- G. Twitter
Answer: A,D,G
NEW QUESTION # 26
While creating Layout Templates it is possible to Import Layout from certain URL
- A. False
- B. True
Answer: B
NEW QUESTION # 27
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form - B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
Answer: D
NEW QUESTION # 28
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
- A. Marketing Cloud Account Engagement Engagement Program
- B. Marketing Cloud Account Engagement Static List
- C. Marketing Cloud Account Engagement Automation Rule
- D. Marketing Cloud Account Engagement Marketing Campaign
- E. Salesforce Queue
Answer: A,B,D
NEW QUESTION # 29
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator has not selected a sender for the Email Template.
- B. The administrator has not published the Email Template from a draft.
- C. The administrator does not have folder permissions to the Engagement Program.
- D. The administrator does not have folder permissions to the email template folder.
Answer: B
NEW QUESTION # 30
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Use the Marketing Cloud Account Engagement Lightning App
- B. Enable "Business Unit'connector setting
- C. Move all users to Salesforce Lightning
- D. Purchase separate Marketing Cloud Account Engagement accounts
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5
NEW QUESTION # 31
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?
- A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
- B. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
- C. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
- D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
Answer: D
NEW QUESTION # 32
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