GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
D) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
C) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
D) Aggressively push back against criticism.

3. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Convene the crisis response team.
B) Ascertain the negative attention the issue is attracting.
C) Start writing messaging to explain the issue.
D) Start writing a sincere apology to those impacted.

4. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) Set goals, get internal buy-in, and develop action plan.
B) CEO announcement, identify partners, and approve budget.
C) Draft corporate values, identify action items, and assign tasks.
D) Corporate self-assessment, determine priorities, and establish a values statement.

5. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To develop an internet strategy and monitor public opinion about the client and firm
C) To sway public opinion to the client's innocence before a jury is selected
D) To take charge of the story line to ensure accuracy and a unified voice

Solutions: