IBM M2020-229 : IBM SPSS Predictive Analytics Sales Mastery v1

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IBM M2020-229 Exam Syllabus Topics:

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To divide the market or customer base into groups.
B) To reduce data to a simpler form.
C) To discover linked purchases and other occurrences.
D) To prepare a data set for optimal modeling.

2. According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?

A) 94%
B) 47%
C) 12%
D) 24%

3. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

A) IT can monitor and control C&DS processes without having to know analytic details.
B) C&DS increases the reliability of analytical results.
C) Automation and collaboration lead to enhanced productivity from analysts.
D) C&DS integrates with the existing enterprise environment.

4. What is NOT a key benefit of SPSS Statistics based on product feature/functionality?

A) Accessibility of mathematical principles.
B) Flexibility of multiple interfaces to key functions.
C) A comprehensive set of data mining tools.
D) Multiple deployment capabilities.

5. Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?

A) Deployment
B) Modeling
C) Statistics
D) Data Collection

Solutions: